Marketing strategy
Marketingløsninger
Holistic marketing strategy — channel mix, budget allocation and measurement framework. For teams that want a partner, not just an executor.
Outcomes
What you walk away with
- ✓
A clear plan for where every marketing euro goes — and a framework that proves what it returns.
- ✓
The right channel mix for your margins and CAC target, instead of spreading budget thin everywhere.
- ✓
Senior marketing leadership on tap, without a full-time CMO salary.
What you get
Built for measurable results
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Diagnostic + audit
Where is your traffic coming from? What converts? Where does spend leak? We answer with numbers, not opinions.
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Channel strategy
Paid vs organic vs email vs partnerships — built around your margins and customer acquisition cost target.
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Brand + positioning
When messaging is the bottleneck, we sharpen it before we scale spend.
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Measurement framework
Server-side tracking, GA4 + ad-platform attribution, cohort-based LTV — so you actually know what works.
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Quarterly OKRs
Three-month milestones with measurable targets. Reviewed monthly, adjusted quarterly.
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Fractional CMO
For founders without a marketing leader: we run the function (strategy + reporting + agency oversight) on a part-time basis.
How we work
A clear process — no surprises
- 1
Diagnostic
Where does traffic come from, what converts, where does spend leak? We answer with your numbers, not opinions.
- 2
Strategy
Channel mix, budget allocation and positioning built around your margins and acquisition-cost target.
- 3
Measurement framework
Server-side tracking, GA4 and cohort-based LTV so you actually know what's working.
- 4
Quarterly OKRs
Three-month milestones with measurable targets, reviewed monthly and adjusted each quarter.
- 5
Run or hand over
We can act as your fractional CMO and oversee delivery, or hand the plan to your team and stay on call.
FAQ
Questions buyers ask first
What's the difference between a strategy retainer and a fractional CMO? +
A strategy retainer gives you the plan, measurement and quarterly direction. A fractional CMO also runs the function day-to-day — owning reporting, briefing channels and overseeing agencies — on a part-time basis.
Do you execute the campaigns too, or only advise? +
Both options exist. We can hand a clear strategy to your in-house team, or run delivery ourselves across paid, SEO and email. You're never locked into using us as the executor.
We already have agencies. How do you fit in? +
We sit above them — setting strategy, defining KPIs and holding each channel accountable to the same numbers. Many clients bring us in precisely to coordinate existing agencies.
Is there a minimum commitment? +
No lock-in. It's a monthly retainer you can stop at the end of any month — we keep it by being useful, not contractual.
Let's talk about Marketingløsninger
Free consultation, no commitment. We'll show you what's possible for your business.