You can add users at the account or property level. The level at which you add a user determines that user’s initial access. For example, if you add a user at the account level, then that user also has access to all the properties in the account, with the same set of permissions. If you add a user at the property level, then the user has access to only that property with the permissions you provide. You can change the level of access and permissions for a user at any time. (Learn more about permissions.)

Add users

You can add as many users as you need. To add a new user to an account or property:

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the desired account or property.
3. In the Account or Property column (depending upon where you want to add users), click Access Management.
4. In the Account/Properties permissions list click +, then click Add users.
5. Enter the email address for the user’s Google Account or Google Workspace Account.
6. Select Notify new users by email to send a message to the user.
7. Select the permissions you want. Learn more about permissions.
8. Click Add.

The Google email address you use to add a user and the password associated with that address become the Analytics login credentials for that user.