Lifecycle marketing
E-mail marketing
Email programmes that compound – welcome flows, abandoned-cart recovery, retention campaigns, newsletters that people actually open.
Outcomes
What you walk away with
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A revenue channel that runs on autopilot – flows recover carts and win back lapsed buyers while you sleep.
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More repeat purchases and higher lifetime value from customers you already paid to acquire.
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Emails that land in the inbox, not spam – and reporting that shows revenue, not just open rates.
What you get
Built for measurable results
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Flow architecture
Welcome, abandoned cart, post-purchase, win-back – we build the system, not just sends.
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Segmentation
Behaviour, RFM, lifecycle stage – talk to each customer like you remember who they are.
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Copy & design
Conversion-focused emails in 26 languages. Native editors, brand-aligned tone.
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Deliverability
SPF, DKIM, DMARC, warm-up – your emails land in inbox, not spam.
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ESP integration
Brevo, Klaviyo, ActiveCampaign, Mailchimp – we work with what fits your shop.
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Revenue reporting
Email-attributed revenue, LTV uplift, retention curves – not just open rate.
How we work
A clear process – no surprises
- 1
Audit & deliverability
We review your ESP, list health, segments and authentication (SPF, DKIM, DMARC) – fix what leaks before we send.
- 2
Flow architecture
Welcome, abandoned-cart, post-purchase and win-back flows mapped to your customer lifecycle and built once.
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Segmentation & broadcasts
Behaviour and RFM segments so every newsletter speaks to the right person – no more batch-and-blast.
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Test & optimise
Subject lines, send times, offers and creative tested continuously against revenue per recipient.
- 5
Report on revenue
Monthly view of email-attributed revenue, retention and LTV uplift – the numbers that pay for the channel.
FAQ
Questions buyers ask first
Do I need to switch email platform?
No. We work with Brevo, Klaviyo, ActiveCampaign and Mailchimp, among others – we build on whatever you already pay for. If your current tool is genuinely holding you back, we'll say so and help you migrate.
How much of email revenue should flows drive?
For most e-shops, automated flows (welcome, cart, post-purchase, win-back) end up driving the majority of email revenue from a fraction of the sends. We prioritise them first because they compound without ongoing effort.
Why are my emails landing in spam?
Usually missing or misconfigured authentication (SPF, DKIM, DMARC), a cold sending domain, or poor list hygiene. We audit all three and warm up your domain so inbox placement recovers.
Is there a lock-in contract?
No. It's month-to-month – we keep the work because it performs, not because you're tied in. Cancel at the end of any month.
Proof
Recent e-mail marketing projects
Case studies where this service moved a real number.
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Czechia betafish.cz
betafish.cz
Fishing tackle is a stubbornly offline trade, which makes BetaFish.cz – the web arm of one of Czechia's biggest brick-and-mortar tackle shops – a satisfying account: we steer the Shoptet store's strategy, Google Ads, Meta Ads and email.
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Czechia mnaushop.cz
mnaushop.cz
Cat people are the easiest audience in the world to delight and the hardest to fool. MňauShop.cz sells them feline-themed gifts, jewellery and homeware. We designed and custom-built the WooCommerce store and run the ads and email marketing.
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Slovakia luxuro.sk
luxuro.sk
Luxury accessories without the luxury markup was Luxuro's pitch. Ours covered the rest: WooCommerce store design, video creatives, email marketing, Google and Meta Ads.
Let's talk about E-mail marketing
Free consultation, no commitment. We'll show you what's possible for your business.
